Insights & Research
What we're learning, as we learn it
Insights — interpretive, experience-based.
Research — evidence-grounded, cited.
Case Studies — real client work, verified outcome, as they're published.
Each piece is labeled, so you always know which you're reading.
Insight
Beyond B2B vs B2C: Does Your AI Visibility Strategy Fit Your Business?
B2B or B2C says who the transaction is with, not whose questions an AI system must answer. A four-layer way to look at AI visibility.
Research
From Stuttgart to Shenzhen: Before the First Call, Your Buyers May Already Have Asked AI About You
In Europe and in China, the buying committee turns to AI first. What differs is where it checks the answer. A review of Western and Chinese surveys.
Insight
We Grew a B2C Business on AI Visibility, from Scratch. How Does It Work in B2B?
A yacht business grew from scratch on AI visibility. We then ran the same method on a B2B company with no ads: baseline audit, foundations, re-audit.
Insight
What AI Answers When It Has Never Heard of Your Company
We asked five AI platforms about our company before it had a website. What came back: misread acronyms, outdated facts and confident lists.
Research
How Self-Published Rankings Reach AI Answers — and What China's 315 Exposé Means for European Companies
How self-published rankings get into AI answers, what China's 315 exposé revealed, and what European companies should check before trusting an AI shortlist.
Insight
The Regulatory Layer Western Companies Don't See — And Why It Shapes What Gets Cited
Chinese AI platforms are legally accountable for their output. Why that shapes which sources they trust and cite — and what it means for European firms.
Insight
The Chinese AI Visibility Gap: Why Western SEO, AEO, and GEO Don't Translate
SEO ranks your website. GEO and AEO determine whether an AI mentions and recommends your company at all — in China, that gap is wider than in the West.
Insight
Cross-Ecosystem, Not Cross-Border: Why China and Europe Aren't Symmetrical AI Environments
China and Europe are not symmetrical AI environments. Why that distinction — not geography — is the real problem in AI-mediated market entry.
Research
Why AI Answers Change Between Runs — And What That Means for Measuring Visibility
AI-generated answers are not stable from one query to the next. Here's the research behind why — and what it means for anyone measuring AI visibility.