Insights & Research
What we're learning, as we learn it
Insights — interpretive, experience-based.
Research — evidence-grounded, cited.
Case Studies — real client work, verified outcome, as they're published.
Each piece is labeled, so you always know which you're reading.
Insight
The Chinese AI Visibility Gap: Why Western SEO, AEO, and GEO Don't Translate
SEO ranks your website. GEO and AEO determine whether an AI mentions and recommends your company at all — in China, that gap is wider than in the West.
Insight
Cross-Ecosystem, Not Cross-Border: Why China and Europe Aren't Symmetrical AI Environments
China and Europe are not symmetrical AI environments. Why that distinction — not geography — is the real problem in AI-mediated market entry.
Research
Why AI Answers Change Between Runs — And What That Means for Measuring Visibility
AI-generated answers are not stable from one query to the next. Here's the research behind why — and what it means for anyone measuring AI visibility.